Celebrate with more meaning and less waste
Party4Purpose is a social venture that’s on a mission to reduce the unnecessary waste that comes with unwanted gifts, while raising funds for Australia’s most impactful causes.
Our passionate team is dedicated to making every celebration count, helping individuals, corporates and communities reduce waste and create lasting impact, one party at a time.
Reducing waste and raising funds
Over $1 billion in unwanted gifts are bought each year, much of it ending up in landfill.
Party4Purpose helps reduce waste from unnecessary gift-giving by encouraging charitable donations as an alternative. This means fewer items reaching landfill and lower emissions for the planet.
With the donations raised from conscious hosts and guests, our partner charities can scale their impact across a whole range of critical services, like mental health, disability support and medical research.
Source. The Australia Institute estimates that around $1 billion worth of unwanted Christmas gifts end up in Australian landfills in 2024
The Party4Purpose story
Party4Purpose is what happens when we dare to ask ‘What if your next birthday, wedding or celebration could change lives and reduce unnecessary waste?’
Gifting with heart
At Party4Purpose, we believe celebrations should do more than bring people together – they should create lasting impact. We saw how every year billions of dollars are spent on gifts that go unused, meanwhile, countless Australian charities could do so much with that generosity—if only it were redirected!
With the rising cost of living, donations to charities are in decline – and that’s where we step in. What makes Party4Purpose unique is that people can support a cause without spending an extra, unbudgeted dollar.
We make it simple, joyful, and meaningful to swap traditional gift-giving for something better: one truly valued present and a contribution to a cause that matters.
From birthdays and weddings to baby showers and corporate events, Party4Purpose helps turn life’s special moments into a powerful force for good.
Our Beliefs

Too many gifts go to waste
Every year, Australians spend millions on gifts that go unused, adding to clutter and landfill. Instead of another unwanted item, imagine if that money went to a cause you truly care about and you received a gift that would not go to waste.

Giving should be effortless
We know that fundraising and donating can sometimes feel complicated, and so can the stress of gift giving. That’s why Party4Purpose makes it simple: choose a cause, one meaningful gift, share your celebration page, and your guests can donate in just a few clicks.

Meaningful giving is the future
Gifting isn’t about the object, it’s about the thought behind it. By shifting the way we celebrate, we can build a future where every gift has meaning and every celebration leaves a lasting impact.
Charities we partner with
Our lead partner charities are the experts in creating on-the-ground impact.
We’re privileged to partner with them to transform the money otherwise wasted on unnecessary gifts into tangible change.
Feel the Magic
Raise
RMHC GWS
KidsXpress
Sydney Children's Hospitals Foundation
Healthy Harold
Assistance Dogs Australia
ReachOut
Cerebral Palsy Alliance
Australian Wildlife Conservancy
WWF Australia
The Salvation Army Australia
Our Team

Chiara Sbrizzi
Meet Chiara, the founder of Party4Purpose, mum of three, master of school runs, lunch boxes, and with a mild obsession for saving the planet. After attending one too many parties where piles of barely-used gifts ended up as landfill, she swapped her long corporate career for something with more heart (and less waste!). And just like that, Party4Purpose was born, making party planning easier while turning gift money into meaningful impact. Now she’s on a mission to help Australians celebrate with joy, purpose, all while making sure Mother Earth gets a birthday present too.

Mark Hunyor
Mark is the Chief Operation Officer and the go-to guy for keeping things running smoothly at Party4Purpose. With a corporate background in consulting and sustainability, he’s passionate about using business as a force for good and loves P4P’s mission to reduce waste and turn celebrations into meaningful impact. As a dad, Mark especially loves how P4P teaches kids about giving, receiving, and making a difference – because parties should be about more than just cake (though he’s definitely not against cake).

brandkind Community
brandkind is a global community of branding and marketing professionals who provide their knowledge and expertise to support enterprises with a social purpose. Supported by the generosity of marketing professionals, corporates and philanthropists, brandkind offers affordables services by charging minimal fees to support our administration and operational costs.
How it Works
Party4Purpose is more than just a platform, it is a movement towards purposeful giving. Instead of accumulating multiple gifts that may never be used, guests can easily contribute to a cause you care about.

Manage Invites
Set up your online invite and share with your guests.

Collect
Guests contribute an amount towards your gift and the charity of your choice.

Split
We split the amount, pay for your gift and donate to charity!

Everyone feels great!
Receive the gift you really want, reduce waste and make a positive impact!